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Future and Digital Transformation

Digital transformation along with technological developments deeply affects every aspect of our business life. We need to keep up with digitalization of all our business processes, from communication to data analysis, from marketing strategies to product and service offerings.

This transformation also shapes our ways of doing business, workplace cultures and recruitment processes. Innovations such as automating our business processes and increasing use of artificial intelligence and machine learning in the workplace enable us to be more efficient and achieve our goals faster.

The business world of the future is based on the principles of flexibility and freedom. The constant development of technology and digitalization enable employees to carry out their work from anywhere, without being tied to the office.

This makes flexible working hours and remote working attractive. Many factors such as maintaining work-life balance, saving time and costs, and a free working environment are effective in this regard.

Flexible working models offer many advantages not only for employees but also for employers. The opportunity to work with talented individuals in different time zones provides employers with access to a wide talent pool.

Some of the most profitable digital professions

Communication Designer: Generally works in digital agencies, advertising agencies, television channels, newspapers and radios.

Digital Designer: Can do many things from visual design to 2D and 3D design. The digital design profession, which requires creativity and visual intelligence, is a profession that is sought after everywhere, all the time. There are many other tasks such as designing the advertising campaigns we see in digital, advertising visuals, in-app visuals, and the logo of the application or site.

Social Media Expert: We use social media in every aspect of life to get news, follow the current agenda, have fun, and communicate with our loved ones. That's why social media is such a big part of our lives.

Digital Marketer: Especially technology companies turn to digital marketing to promote their services and products.

Why Digital Media?

a. Climate action and sustainable development: While the traditional media sector (newspaper, magazine, etc.) consumes both energy and resources (paper, paint, fuel, etc.), the digital media sector (e-magazine, e-marketing, YouTube, etc.) It is a much better alternative in terms of combating the crisis and sustainable development.

b. Innovation capacity: Digital media tools have important dimensions in the business value chain, from new product/service design and production processes to marketing and sales processes.

c. Advantage for vulnerable groups: Digital media; It has facilitating opportunities for vulnerable groups such as disabled people, women and refugees, whose NEET rate is higher than other groups; Working independently of language, office and working hours, generating additional income, accessing markets outside the region, etc.

Digital content entertains: It attracts the target audience with its entertaining aspect and makes them want to share.

Digital content educates: It teaches the target audience what they do not know, provides benefits and guides.

Digital content persuades: Digital content changes the mind of the target audience and influences their decisions.

Digital content transforms: Well-designed digital content has the power to transform users into followers and followers into customers.

Digital content brings the brand together with its target audience: The way to rank higher in Google searches is through digital content with high SEO value.